As a culture, we’ve made some middling progress against systemic racism in the workplace (depending on who you ask, of course), but such a deeply ingrained societal disease won’t be corrected by company policies and procedures without ardent and honest...
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Exploring the relationship between communication and diversity execs: Strategies, best practices and challenges to driving positive change
DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The...
New Nielsen research shows growing demand for more diverse media content to engage Black America
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...
HR and PR: 7 ways to make them work together for your business
A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google's parent company, Alphabet, announced...
Bias and ethics in retail AI: Nearly 9 in 10 consumers want retailers to make their AI more diverse, equitable, inclusive, & responsible
As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and...
Employees are largely unsatisfied with their company’s response to social change issues
In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change. But...
From positive PR to boosted retention: The intangible benefits of striving for pay equity
Typically, pay equity gets billed as the right thing to strive for from an ethical, legal, and financial standpoint. However, what usually gets left out when selling leaders on audits and policy upgrades are the unintended positive domino effects that organizations...
Corporate social responsibility at work in 2023: Companies are struggling to balance CSR core values with external pressures
Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and...
A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black
2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious...
Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a...