We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of...
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GoT PR: How Starbucks’ cup cameo stole the spotlight—and the conversation
Spoiler alert: Caution, “Game of Thrones” fans who are not caught up to and including season 8, episode 4, here be spoilers! Going into a recent episode, “Game of Thrones” fans were primed for big developments in the aftermath of the Battle of Winterfell. Did anyone...
Sports influencer marketing is taking off—here’s the play-by-play
Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams—with no signs of slowing down. In fact, new research from Cascade Influencers finds that more than 65 percent of sports marketers agree that influencer...
PRSA Foundation reveals a diversity disconnect among comms pros
A new survey from the PRSA Foundation reveals that while the majority (85 percent) of communications professionals believe diversity in the workplace is either important or very important to them, only 27 percent believe they’re currently working at an organization...
CEOs and live social video will be a top brand-boosting trend for PR in 2019
Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media...
Mad about metrics—but what do they really mean in PR?
While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in...
Journalists on the move – Week of March 19
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCANADA News and Media BuzzFeed: Doree Shafrir (@doree) has left. Chicago Tribune: hires Christine Taylor...
“What is public relations?” What do you say when asked?
“So, what do you do?” I hear the question nearly every day. I recite scripted answers such as “I get your name in the paper” or “I create and destroy reputations for a living” before elaborating, if invited. I miss an opportunity nearly every time because I lack a...
Women in PR facing tough battle for fair pay, advancement
Data from a new gender pay gap survey, exploring the working practices of the global PR industry, highlights the fact that very few PR women make it to the top of the profession. Although women represent two-thirds of the global PR industry, 78 percent of the CEOs in...
Managing the Digital Age: Comms execs struggle to define strategies
The rapid evolution of digital and data is causing unprecedented and revolutionary changes on communications and marketing. While CCOs and CMOs agree digital and data are critical to organizational success, they are grappling with how best to describe and deploy both...