Like virtually every other industry, the COVID crisis shook PR to its core—and created a new landscape for business and communications that will likely persist for many years to come. The newly released 2020-2021 North American Communication Monitor (NACM), organized...
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Press Moves – Week of May 24
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Associated Press: Amanda Barrett (@amandab1201) has taken on a wider remit for digital content and audience growth....
7 leading metrics to measure the success of your PR campaign
Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...
6 trends that will impact the PR profession in 2021
2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in...
More action than words on Martin Luther King Jr. Day
Next week, the nation will observe Martin Luther King Jr. Day, a federal observance that honors the birth of civil rights leader Rev. Dr. Martin Luther King Jr. and provides a platform for organizations to communicate their commitment to his fight for equity and...
2021 campaigns will need empathy, creativity and connectivity
Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Leaning on previous years’ insights, leading marketers...
COVID silver lining? Company culture may have actually improved during pandemic
Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. For its new study, What...
Black-owned businesses getting strong support, but greater advocacy needed
August is National Black Business Month, a time to recognize and celebrate the important contributions from Black-owned businesses. As more people look for ways to support Black communities, 75 percent of Black small businesses have seen an uptick in customers since...
Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?
Brand statements supporting the Black Lives Matter movement are appreciated by Americans, but they ultimately believe actions speak louder than words—a new survey found that 73 percent say it is important that BLM-related statements they receive from brands,...
ICYMI: Bulldog’s most popular posts from June
With the COVID crisis still raging, June also saw the renewed Black Lives Matter movement and social justice protests take off following the killing of George Floyd by police in Minneapolis on Memorial Day, and brands were once again challenged to take a stand on the...