As the chilly temperatures of February set in, Bulldog Reporter traffic was heating up—we had one of our best months in the 2020s, and our top posts had some incredible visibility. A variety of topics drove that success, including research-based posts on marketing and...
It’s well documented that men hold most C-suite positions at PR agencies. Some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced. The current landscape of public relations...
Did you know that over 70% of all online experiences begin in a search engine, and over 90% of all searches take place on Google? This makes Google the most important customer acquisition platform in the world, according to Chris Dickey, owner of Purple Orange...
Invention in PR and why an appreciation for the absurd is an essential skill “As PR people, we're usually at the end of the [product] conveyor belt, and whatever plops onto the belt, we have to go make magic with that,” says Adam Ritchie, principal at Adam Ritchie...
In today's digital age, a company's reputation lives or dies on social media—influential information, whether true or false, spreads like wildfire. Imagine you’ve established your reputation, only to have it tarnished by negative press, social media backlash, or a...
Whether you’re a small business or a global brand, there are insights waiting to be uncovered on social media—if you know how and where to look. Having a tool like social listening to find these insights is essential and it’s not just for PR professionals. Anyone who...
Working with international media and the value of aligning PR with HR “I couldn't have asked for a better way to serve my country,” says Amy Forsythe, Public Affairs Officer at the U.S. Navy Reserve, and author of Heroes Live Here, during her interview for the PR...
We think the Agility team is made up of some pretty impressive people! Our international crew is comprised of hard workers with inquisitive minds who are excited to improve PR practices through data and technology. You deserve the chance to get to know the crew! We...
This Valentine’s Day, 14 PR pros answered the question: What do you love about PR? Here’s what they had to say. I love the fact that PR brings challenges each and every day. It’s never something that is going to get monotonous or boring and PR is an industry where...
We’d be remiss if we let World Radio Day slip by without giving it a quick shout out. If you ever had any doubts that radio is still a reliable, trusted, and effective means by which public relations professionals and advertisers can reach a ‘dialed in’ audience,...
Social listening is the process of using software to scan social media platforms for mentions of your brand and/or product, competitors, and industry using keywords, hashtags, or handles. One of the primary goals of social listening is to find and analyze mentions...
Looking for a solution that will help you sift through the billions of daily social media conversations so you can better understand your customers and stay ahead of industry trends? Social listening is arguably one of the most valuable tools for PR professionals in...