Founded by Larry Ellison and Sir Russell Coutts, the international sail racing championship is one of the world’s fastest-growing sports and entertainment properties.
NEW YORK—Nov. 20, 2024—Global communications and consulting firm BPCM, celebrating its 25th year in business, today announced that it has been named U.S. public relations agency of record (AOR) for international sail racing championship SailGP, the most exciting racing on water.
Cofounded in 2018 by Oracle founder and chairman Larry Ellison and gold-medal Olympian and five-time America’s Cup winner Sir Russell Coutts, SailGP is one of the world’s fastest-growing sports and entertainment properties, featuring F50 hydrofoil catamarans competing at speeds upward of 60 mph. With more events, more teams and faster boats, SailGP’s 2025 Season promises to be the league’s biggest and best season yet—beginning in the UAE with the Emirates Dubai Sail Grand Prix Presented by P&O Marinas, Nov.23-24, 2024. The full schedule is available here.
“BPCM was instrumental to our successful return to New York this past June, from concepting the mind-blowing immersive preview at Hall des Lumières through securing world-class media for race week,” noted SailGP Global Communications Director Natalie Fortier. “BPCM is a women-led business with deep expertise working with premium lifestyle brands. We are proud to work with BPCM to bring SailGP firmly to the intersection of sport, spectacle and luxury.”
“One of the many things we find compelling about SailGP is that it’s not only an incredibly exciting global competition, but it also marries two things that BPCM is innately passionate about: sustainability and women’s equality. In addition to racing on water, every team is also competing in the Impact League to be the most sustainable and perform community service,” noted Carrie Ellen Phillips, cofounding partner at BPCM and founder of its sustainability and impact practice. “They have created a template that can be emulated by other sports leagues around the world. We are thrilled to continue building awareness around this important league and look forward to seeing what we can accomplish together in the years ahead.”
About BPCM – Celebrating 25 Years
BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. BPCM first established itself in New York 25 years ago as the communications agency of choice for top luxury brands. It then opened a Los Angeles office in 2004, becoming the first bicoastal luxury lifestyle communications agency, and merged with premier London shop Modus in 2017 to form ModusBPCM. Today, BPCM represents many of the world’s most iconic brands in a range of categories: fashion, accessories, beauty and wellness, travel and hospitality, wine and spirits, art and design, impact and sustainability, and automotive. Its leadership in sustainability is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its L.A. office has earned an exceptional reputation for its dynamic influencer, celebrity and VIP programs and special events.
About SailGP
The most exciting racing on water, SailGP is a global championship with national teams battling it out in identical high-tech, high-speed 50-foot foiling catamarans at iconic venues around the world. Racing faster than the wind at speeds approaching 100 km/h (60 mph), SailGP is driven by the sport’s top athletes, with national pride, personal glory, and a top prize of US$7 million all at stake. Powered by nature – wind, sea and sun – driven by purpose, SailGP races for a better future. Visit SailGP.com to find out more. SailGP is proud to work with global partners Rolex, Oracle, Mubadala, Emirates, Apex.
