[London, 23.10.24] – Voltalis, a pioneer in energy flexibility technology, has announced new partnerships with leading creative and digital media agencies AKQA and The Agency. These collaborations aim to boost Voltalis’ brand identity and digital media presence as the company launches its operations in the UK, showcasing its innovative energy solutions clearly and creatively to the UK market
Voltalis is revolutionising the energy landscape by providing technology that optimises energy usage in property. By modulating energy flow to heating and hot water systems like electric radiators, heat pumps, and water heaters, Voltalis allows customers to reduce energy consumption, lower carbon emissions, and save on utility bills—without any upfront cost or effort from the user.
By reducing reliance on CO2-emitting power plants during peak demand, Voltalis supports the UK’s energy security goals. Already operating in seven European countries, Voltalis aims to expand into three million more homes and businesses across Europe within the next five to seven years.
Supporting its UK expansion, Voltalis has partnered with AKQA to drive its digital media strategy forward. AKQA, renowned for its expertise in digital innovation, will lead the charge in audience segmentation, media planning, and creative production, ensuring Voltalis’ energy-saving technology effectively engages UK stakeholders and consumers in the digital sphere. AKQA’s comprehensive digital offering will help Voltalis position itself as a market leader in the UK’s energy flexibility space.
In parallel, Voltalis is collaborating with The Agency, which will oversee brand consultancy and creative direction. This includes shaping the company’s visual identity, refining messaging structures, and designing the front-end of the Voltalis website to fit within its broader brand framework. The Agency will establish a strong brand platform to drive Voltalis’ marketing and communications efforts across the UK, and complement the organisation’s strategy in Europe.
The partnerships mark a significant step forward for Voltalis as it seeks to expand its market presence in the UK. By combining the digital expertise of AKQA with the strategic branding capabilities of The Agency, Voltalis is well-positioned to engage consumers and stakeholders, driving awareness of its unique technology and the role it can play in tackling energy consumption and carbon emissions.
Both AKQA and The Agency share Voltalis’ vision of building a strong and recognisable presence in the UK while promoting the benefits of energy flexibility at such a crucial time.
Dr. Randall Bowen, Managing Director of Voltalis UK, comments:
“Our partnerships with AKQA and The Agency come at a crucial time as we expand our presence in the UK. AKQA’s first-rate digital capabilities, paired with The Agency’s expertise in brand strategy, provide us with the tools needed to clearly communicate and engage our key audiences on the transformative benefits of our technology. Together, we are collaborating to effectively introduce this completely free technology to the UK which is already being deployed in hundreds of thousands of homes and businesses across Europe.”
Chad Hudson – Managing Director of AKQA, comments:
“We’re thrilled to be partnering with Voltalis, a global market leader, as it scales adoption of its innovative energy technology into the UK. Our focus will be on delivering a comprehensive digital media strategy that elevates their brand, conveys its innovative technology in a clear way, and reaches key audiences. By combining data-driven insights with creative expertise, we will maximise the reach and impact of Voltalis’ energy-saving technology. We look forward to contributing to Voltalis’ growth and success in the UK market.”
Steve Talbot, Director of The Agency, comments:
“Everyone at The Agency is delighted to be working with the team at Voltalis as they expand their operations in the UK. We are delivering a comprehensive brand platform, covering strategic direction, visual differentiation, and messaging concepts. Our aim is to create a practical foundation for ongoing marketing and communications. The progress we’ve made so far has been well-received both in the UK and across Europe, and we’re excited to see the results. Collaboration with AKQA is an added bonus, as sharing creative ideas and assets will only enhance the project’s success.”
About Voltalis:
Voltalis is the European leader in widespread Demand Response technology, with more than 1.2 million appliances in over 200,000 residential and commercial buildings. Since 2006, Voltalis has offered innovative flexibility services in electricity markets across Europe, benefiting both partners and energy consumers. Learn more at www.group.voltalis.com.
About AKQA:
AKQA is a design and innovation company that employs over 5,500 professionals across 30 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was awarded the Cannes Lions Grand Prix for Digital Craft in 2023 and won 22 Cannes Lions, including Grand Prix for Design and Glass in 2024. In 2023 and 2024, AKQA was recognised with seven Fast Company Innovation by Design Award. Find out more at: https://www.akqa.com/
About The Agency:
The Agency is a creative consultancy specialising in brand strategy, visual identity, and messaging. Their work helps brands develop strong platforms for communications and marketing that connects with audiences. Find out more at: https://wearetheagency.co.uk/
