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August 2024: Enhanced AI features to aid media targeting and personalization; Monitoring and Reporting improvements

Extra options for AI-powered recommended contacts

Agility recently added the ability to analyse your PR content and recommend the media contacts that will be interested in covering it, saving you the time normally spent on media list building.
Pr Copilot
By reading your press releases, PR CoPilot will identify the subjects, audiences and keywords that are relevant to you, and match these with media contacts.
Pr Copilot 090824
You then have the control to review and select the contacts you want, and edit the search terms that are being suggested, to refine and perfect your search. This control now includes the ability to take PR CoPilot’s findings to a media search page, and use the prompts to create the perfect media contact search for your needs.
Pr Copilot 090824

Add AI-powered customizable personalizations to your email distributions

Agility enables you to include personal greetings to each of the contacts and outlets that you send your email distributions to, and these are fully customizable. These personalizations include Intros and Outros, to introduce yourself and sign off on an email to a media contact.
You now have the ability to use PR CoPilot to draft your Intros and Outros for you, with a range of desired outcomes, tones, length, urgency and languages. As always, you retain full control over what is finally distributed, but PR CoPilot will save you a lot of time drafting your content.
Intro

Improvements to Monitoring Reports and Briefings

  • Media mention Prominence filtering added to Reports and Briefings.
  • Relative date range representation changes in Reports.
  • Saved Coverage sources now available in more charts for Reports.
  • RSS feeds now deliver social coverage as well as online.
  • Underline mention links option added to Briefings.
  • Accessibility improvements for Briefings.

 

Prom

Measure the prominence of certain terms within your media monitoring results, and fine-tune the analysis