Surj Gish Appointed as Managing Director at ROI·DNA

The power and pitfalls of crisis PR: How companies can navigate public relations disasters

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstep—whether it’s a product failure, corporate scandal, or poor public response—can quickly...

Strategic communications in healthcare: The role of digital solutions in managing brand image

In this ballroom of healthcare PR, trust and technology harmoniously blend digital solutions to shape brand identity. This creates an analogous rhythm that propels a masterpiece. This isn't about the straightforward mechanics of strategy; it's about the art of...

Case study: How storytelling creates meaningful connections that lead to action

Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings...

Surj Gish Appointed as Managing Director at ROI·DNA

The power and pitfalls of crisis PR: How companies can navigate public relations disasters

Strategic communications in healthcare: The role of digital solutions in managing brand image

Case study: How storytelling creates meaningful connections that lead to action

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