Robert Langenback takes the helm of the search and performance marketing specialty agency.
BENNINGTON, VT, January 29, 2024 – Eight Oh Two, a proven leader in search engine and performance marketing, is proud to announce the promotion of Robert Langenback to president of the specialty agency. Previously the chief operations officer, Langenback has been with the company for more than 12 years and has helped shepherd Eight Oh Two into the modern, omni-channel era of paid search, search engine optimization, and content marketing.
Robert Langenback
Eight Oh Two’s clients include retail giants such as Orvis, Pure Hockey, The Company Store, and Garnet Hill, as well as companies in the homegoods, pet, and professional services industries, among others. In 2023, the company drove more than $1 billion in online revenue for its clients.
“I’m supremely confident in passing the baton to Rob to lead our dynamic agency,” said Ken Reig, founder and now strategic advisor of Eight Oh Two. “We’re on a mission to become a national leader in the search space, and Rob has the technical expertise, leadership skills and agile team behind him to make it happen.”
Langenback will be supported by Reig, VP of Performance Marketing Sara Akl, as well as TBA Worldwide CEO Scott Brandon and President Tyler Easterling.
About Eight Oh Two
Eight Oh Two is a Google Premier Partner and a proven leader in search engine and performance marketing focused on driving superior results by leveraging best-in-class technology with the very best in human intelligence. From the very early days of search when they helped merchants to dial in what is now considered best practice, to today where they innovate in the omni-channel attribution jungle, the team remains highly driven to problem solve and win. Eight Oh Two is a TBA Worldwide company, a group of specialized agencies that offer complementary integrated marketing services. Learn more at eightohtwo.com.