Like May flowers, Bulldog’s traffic blossomed last month, with some high-visibility posts from our contributors. These terrific writers tackled a wide range of comms topics, including AI use cases and warnings to heed, tips for increasing content visibility and gaining business exposure, insights on crafting an eco-friendly PR strategy, best practices in media pitching, and developing your social media brand voice.
In case you missed a few, we have the top 10 May posts bundled here for you. Happy reading (and putting these tips into practice) and get ready for summer!
10 essential elements of a hard-hitting press releases
Press releases are a powerful element of your marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But it requires more than just the basics. Here are 10 must-haves.
As AI infiltrates PR, here are 5 use cases and watch outs pros must heed
As AI progresses, PR teams are exploring use cases while also ensuring the practice of original creativity makes its way into work output. Here are some ways that AI can continue to be leveraged, along with a few watch outs.
7 important PR trends to watch in 2023 and beyond
PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they represent by appealing to customers. Here are some important trends to keep an eye on.
7 clear-cut ways PR pros can increase content visibility
With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your content is getting lost in the noise, even if it’s informative and engaging. Here are 7 ways to get more eyes on it.
ChatGPT doesn’t keep secrets–and many leaders say colleagues may have over-disclosed proprietary data to generative AI tools
While professionals at every level recognize the benefits of generative AI, they are also acknowledging the risks of using it—and nearly half of 450 execs surveyed believe someone in their company may have inadvertently shared corporate data with ChatGPT.
33 comms issues keeping CMOs and brand managers up at night
Demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created the “perfect storm” to keep marketers and brand managers up at night. Here are 33 nightmarish issues.
Green branding 101: How to craft an eco-friendly PR strategy for 2023
Do you serve an audience that’s passionate about environmental conservation and sustainable business practices? If you’re ready to craft an eco-friendly PR strategy, here are some guidelines you can start implementing right away.
Dissecting the media pitch: Best practices to follow, and 5 examples to emulate
A major part of any PR strategy is pitching interesting stories to the right reporters. But it can be tricky to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it. Here are 5 types.
5 key elements of a successful PR campaign
As the marketplace becomes increasingly crowded, companies must find ways to differentiate themselves and make a lasting impression on their target audience. That’s where a well-executed PR campaign comes in.
Developing a consistent brand voice across social media channels
As AI progresses, PR teams are exploring use cases while also ensuring the practice of original creativity makes its way into work output. Here are some ways that AI can continue to be leveraged, along with a few watch outs.
