For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific byline submissions from some of our favorite contributors.
Topics ranged from boosting your PR with the Clubhouse app and smart social media management and subject line tactics to optimizing your influencer media kit and perfecting PR strategy in the digital age. In case you missed a few of these, here’s your chance to get caught up. Happy Spring!
What is Clubhouse? 6 ways brands can maximize this new social platform
Here are some creative ways your brand can maximize this audio-based social media app for internal communications, driving traffic to your social platforms and brand awareness.
Traditional vs digital media in PR—key strategic differences
Over the last couple of decades, media—and with it, PR—has both gone through monumental shifts and changes. Both traditional and digital media have their own ways of reaching audiences.
5 ways to perfect your PR strategy in the digital age
Adapting to the digital norm is critical for enhancing a company’s visibility, building better and more personal relationships with clients and generating more revenue. Here’s how PR can help.
7 proven ways to leverage PR as a branding strategy and improve reach during a pandemic
It is always heartwarming to see a brand stand up not only to improve its bottom line but for the common good of society. The best marketing messages in times of crisis are honest, reassuring, thoughtful, and helpful.
Blowing one’s own horn—an option for PR in days of declining media opportunities
With a growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Here’s one option.
5 of the smartest tactics for social media management
The goal of social media management is of course to find something that will win audiences. But it is also necessary to understand and exploit new trends as they occur. Here’s how to do it.
5 subject line styles that will increase your email open rate
You finally chose the right email marketing tool, crafted your sequences, and got ready for cash to come rolling in. But then… nothing. Here’s how optimized email subject lines can help.
5 essential sections to include in your influencer media kit
A creative media kit can capture the prospective client’s attention. It can also determine whether you are eligible to sign the contract. In other words, it’s an opportunity to prove your value.
How to prepare for, respond to and resolve a crisis in 2021
After the year we all had, it should come as no surprise that crisis communications has become more important to PR. In fact, 73 percent of respondents to a survey Agility PR Solutions ran in December said so.
Despite COVID’s societal havoc, it may have permanently elevated the comms industry
Despite—or maybe because of—its many challenges, 2020 heightened the need for communications services, perhaps for good, finds new research from IPREX about the lessons of last year and implications for 2021.
