Mower, formerly Eric Mower + Associates, was awarded a B2 award in the Sales Enablement category by the Association of National Advertisers (ANA) for its work on the WestRock EnShield® Sales Enablement Toolkit.
The ANA’s prestigious business-to-business award program recognizes and honors B2B marketers, agencies and suppliers that exhibit excellence in innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business and/or new media strategy, and successful new product and service introductions.
For WestRock, Mower reviewed customer insights showing that customers are less likely to purchase food products with visible grease stains or revisit restaurants where the food was served. Mower created an innovative pillow pack structure that subtly paid homage to Kit 5—a set of widely used and respected testing parameters for grease resistance performance. Connecting EnShield’s performance and innovation with the power of five, the kit could be tailored for many varied audiences, including foodservice brands, frozen food manufacturers and converters, allowing creative teams to craft components that provide five reasons why each audience should consider using EnShield.
“The B2 awards are renowned in our industry,” said Matt Ferguson, EVP, managing director, Mower. “Year after year, Mower continues to be recognized in these and other national and global awards. It’s a testament to our team’s consistency in producing relentlessly fierce work and exhibiting a passionate understanding of the market.”
Mower’s Brand as Friend® philosophy provides the agency with a distinct advantage in the B2B marketplace, guiding the agency by nurturing closer, more meaningful relationships between brands and customers, prospects, employees, influencers, stakeholders and channel partners through three key tenets—affection, relevance and trust.
