CEE/SEE communications and branding consultancy Capital Communications and South African reputation management agency DonValley are partnering to launch Capital Communications’ new concept and service offering, Impact Branding, in South Africa and the Southern African Customs Union. Impact Branding applies the focus and criteria of impact investing to branding, corporate identity, corpcomms, public affairs, and other related disciplines.
Capital Communications has a 20-year track record of pioneering innovation in branding, IR, and corporate and financial communications in Hungary and CEE/SEE—including work for NGOs and MNCs addressing environmental and social issues. DonValley, established in 2006, has serviced clients spanning industries such as public transport, destination marketing, Oil & Gas, nuclear, government departments, retail, logistics, etc. Capital Communications and DonValley will work jointly to further extend and develop the Impact Branding platform, while offering the service to companies, governments and their agencies, organizations, and other stakeholders in South Africa and the southern Africa region.
“Impact Branding is a concept and service that we see having a strong international presence,” said Gábor Hegyi, founding Managing Director of Capital Communications. “Companies, organizations, institutions and countries need help to deal with and communicate social and environmental impact, in line with the UN Sustainable Development Goals to make the world a better place. We studied the South African market in detail, and believe that Impact Branding can play a significant role here.”
“Impact Branding will certainly revolutionize the way brands play their part as corporate citizens in South Africa and the region. It will enable them to package a whole basket of tools – in line with their corporate strategy, and in alignment with the need to always be mindful of legislative requirements on B-BBEE, Affirmative Action, environmental and social impact – that will help them leave a positive impact”, commented Solly Moeng, founding Managing Director and Senior Consultant at DonValley.
“Ongoing developments in South Africa around Cape Town’s water supply underline how Impact Branding stands to add value in the region,” added Paul Mackintosh, Senior Consultant at Capital Communications. “This demonstrates how we need to go beyond prior CSR/ESG practices with new approaches that address today’s global environmental and social concerns.”
Capital Communications and DonValley will be formally presenting Impact Branding to a South African audience in conjunction with the forthcoming SA Brand Summit in Cape Town in May. Capital Communications will also be seeking to partner with other organizations and agencies in Europe and elsewhere to expand Impact Branding globally.
