2017 has been a year of change and growth and success for Agility PR Solutions. One thing you may have noticed was we built ourselves a nifty new home for all our PR News. We also rolled Bulldog Reporter into our blog, meaning you, our dear audience, were presented with some of the world’s best articles and insights on all things PR, Comms, and Marketing.
But in case you didn’t get a chance to read them all (tsk tsk), here’s our top 10 most shared PR articles for the year that has been 2017, so you can gobble up the best of the best (turkey joke : /) and up your chances of starting 2018 off on the right foot.
10. 3 levels of PR crisis—depending on who knows what
The first of two crisis articles on the list, this one lays out the best way to handle things depending on how far the bad news has already spread.
9. The new influencers: The power of employee social advocacy
Influencers are everywhere: micro-, macro-, celebrity, and employee, to name a few. Best to jump on this train before it leaves the station.
8. CEOs are increasing their social visibility—despite Trump’s role modelling
Social media use among C-suite execs is on the rise. Is that good thing?
7. A tale of two apologies: Southwest vs. United
Crisis communications can be tricky, but it’s crucial to get it right…right away.
6. Customer experience trends for 2018—what’s coming down the pike?
What a coincidence that a trend prediction article should appear on an end-of-the-year list!
5. 10 client questions every PR agency should be prepared to answer
As a PR firm, you answer first and foremost to your clients. Best not to leave them wanting when they come with questions.
4. PR is in a death spiral…and bad metrics are to blame
Katie Paine knows PR measurement. She’s been in the game a long time, has seen it dip and dive, and knows what it’ll take to get PR back to where it belongs.
3. Trendspotting: Havas CEO Marian Salzman’s 20 trends for 2018
This one’s in third place after having only been on the site for two days. TWO DAYS! If this was a list of average shares per day, “Trendspotting” would be in first place. And it wouldn’t even be close.
2. Back to PR basics: Why media relations still matters
Too much jargon, not enough research, and far too little effort to actually get to know your influencers. Alex Slater wants to get back to the basics.
