This past week saw the holding of Toronto Fashion Week and the release of the new fall 2016 collections from several world-class designers. Held at the same time as Vancouver Fashion Week, the Toronto show typically receives worldwide attention as new designs are showcased.
But while Toronto’s week of events received significant attention in the online media, Vancouver’s event may have some catching up to do: the west coast event received only four per cent of the online mentions than that of the larger show in Toronto.
At any rate, MediaMiser looked at Canadian online news coverage related to Toronto Fashion Week from March 14 to 18 to determine which designers created the most buzz during the posh five day event.
The result? The unique style of 3D-printing group Daniel Christian Tang and conceptual women’s wear specialist Mikhael Kale took the top spots:
Top mentions in online news
Daniel Christian Tang, a trio of Toronto-based designers, received significant coverage for their unique fashion approach of creating 3D-printed luxury jewelry. Taking inspiration from architectural marvels such as the Royal Ontario Museum and Beijing’s Bird’s Nest Olympic stadium, the unique chrome-cast pieces were modeled on individual body-suit clad models.
Mikhael Kale’s collection received praise from the local fashion community and several positive reviews, but what contributed to the high amount of coverage was that several models began slipping at the front of the runway (this accounted for 15 per cent of all Toronto Fashion Week mentions).
But Kale also received a good amount of coverage associated with the original music created for the show, which was produced with hometown Drake’s OVO label.
Australia-based designer Hayley Elsaesser was mentioned both for her unique ‘Gutter Ball’ collection, drawing from the cult film The Big Lebowski, and for her choice not to use agency-based models, instead using a variety of people ranging in age from 18 to 70 and sizes from 2 to 12.
So while a few stumbles and rainy weather may have put a slight hitch on the first day of Toronto’s Fashion Week, it did not seem to dampen spirits for the remainder of the show.
