Resources
PR Trends in 2024: 3 Industry Leaders Forecast the Year Ahead
Get an exclusive sneak peek into the year ahead in PR by attending our annual trends panel event. Join Nicole Rodrigues, Paul Furiga, and Dina Mostovaya for an in-depth discussion of the need-to-know PR trends of 2024.
Building an Inclusive Social Media Strategy
Senior digital marketing leader, Temeka Easter Rice, shares how to develop a truly inclusive social media strategy that goes beyond mere visual diversity and champions authentic inclusivity.
Taking the Pulse of PR Tech in 2023: A Look at Critical Tools, Pitching Practices and Measurement
In this webinar, Pragya Dubey, VP of Global Services & Analytics at Agility will share results of the 2023 Media Relations and PR Tech Survey so you can see the latest industry media relations habits.
How to prove the ROI of PR in an uncertain economy
Vik Tidmarsh, Operations Director, and Lucie Szalma, Senior Account Director at Hatch, will take you through how to measure and report on PR so effectively that your clients or leadership can’t help but notice.
Tips for building authentic media relationships and maximizing coverage
Mike Atkinson, account director at Sage Communications, leads this month’s webinar on creating lasting relationships with reporters by building authentic interactions and avoiding aggressive pitching tactics.
Media Monitoring: The Ultimate Guide
This guide discusses everything media monitoring, from what exactly it is and what it’s used for, to how you can make it work for you.
Media Databases: The Ultimate Guide
Earn more earned media: Why your thought leadership campaigns must be market research-led
In this webinar, Miles Clayton, founder of UK agency, Agility PR, shares the mechanics of creating market research-led Thought Leadership campaigns which work without fail to increase your clients’ profiles.
Press Release Anatomy Guide & Template
Regardless of their purpose, most press releases follow a similar format. Before writing your own, you’ll want to have a solid understanding of all the elements.
Social Listening: How to Turn Social Media Conversations into Business Benefits
Social media is a gold mine of information… if you have the right social listening tool to help you dig up the conversations that matter and provide essential analysis. Download our free guide to learn more.
The modern newswire: What it looks like, and how it fits into your PR strategy
March’s free webinar features Tom Clarke, newswire consultant bringing 20 years of industry expertise. He will explain the transformation of modern newswires, and how they add reach, credibility, and visibility to official releases.
The essential PR audit: How to provide a high-quality experience for each client while increasing your bottom line
In this webinar, Tonya McKenzie, founder of Sand & Shores, explores the benefits of conducting a PR audit to identify possible brand and messaging issues so your PR campaigns are always set up for success.
PR in 2023: 3 Pros Break Down the Need-to-Know Trends of the Year
Our annual trends webinar is the closest thing we have to a crystal ball. Join Patricia Ratulangi, Emily Teitelbaum, and Serge Vaezi for a breakdown of the need-to-know PR trends of 2023.
A Successful Union: Integrated Marketing and Communications for PR Pros
In this free webinar, Anika Jackson, Adjunct Professor at USC Annenberg School for Communication and Journalism, explores the benefits of marrying your marketing, PR, and advertising strategies to develop an integrated communications plan.
Be a Journalist’s Go-To: How to Build a Trusted Partnership With The Media
Join Nicole Rodrigues, award winning PR pro and founder of NRPR Group, for this month’s webinar on how to build trust with the media to earn coverage that will impress your clients or leadership.
Measuring Impact: How to Successfully Connect PR Activities and Outcomes to Business Goals
PR measurement goes far beyond AVEs and vanity metrics. In today’s data driven business environment, successfully connecting your PR activities and outcomes to business goals is essential. This guide is here to help!
Cracking Broadcast: Pitching Secrets for Getting Your Clients on TV
Award–winning journalist, Julie Loffredi, cracks the code on modern broadcast pitching in this free webinar. She’ll share strategies that will help get your clients on TV, amplify your message, and broaden your reach.
How to Make Your Pitch Stand Out in a Changing Media Landscape
In this month’s webinar, Samiha Fariha, senior associate at Golin, will teach you updated pitching strategies to earn media coverage in today’s changing media landscape.
Crafting a Successful PR Career in Tech: A Panel Discussion
Adrianna Hosford, Estela Weinmann, and Carolyn Bos—three top PR and communications executives from leading tech companies—join us for this month’s free webinar: “Crafting a Successful PR Career in Tech”.
PR Predictions: Breaking Down the Need-to-Know Trends of 2022
Our annual trends webinar is the closest thing we have to a crystal ball. Join us and Bridgette Borst Ombres, Michelle Garrett, and Tressa Robbins for a breakdown of the need-to-know PR trends of 2022.
How to Optimize Brand Storytelling in the Digital Age
Shannon Peel shares brand storytelling techniques that will guide your audience through the customer journey and help you achieve better results for your brand or clients.
Harness the Power of Social Media: Intro to Agility Social Listening
With the right social listening tool, you’ll be able to find, analyze, and apply critical insights from social media. See a demo of Agility Social Listening in this free webinar.
How to Get Journalists To Stop Ignoring You: 3 Media Relations Practices Every PR Pro Needs to Implement Right Away
Agility and Katy Pollard, founder of Listening Pig PR, have teamed up to bring you this free guide covering the three media relations practices every PR pro needs to implement right away.
5 PR Measurement Mistakes That Sabotage Your Success
In this free webinar, Jeremy Parkin uses his media intelligence expertise to reveal the five PR measurement mistakes that are sabotaging your success and undermining your influence.
The Art of the Digital Pivot: Secrets of Owned Media
In this free webinar, SEO veteran Eric Schwartzman will walk you through what it takes to develop, execute, and maintain a competitive owned media marketing strategy for B2B lead generation.
The Trusted Resource: How to Become a Journalist's Go-To
Are your pitches not producing results? Maybe it’s time to go back to PR’s foundation: relationships. Inside this free guide you’ll find strategies on how to become a journalist’s go-to PR pro.
How Much Do You Make? The Salary and Satisfaction Levels of Professionals in the PR Industry
In this special report, based on the findings from our May 2021 PR and comms industry survey, we’ll unlock the mystery surrounding salaries and satisfaction levels in the US-based PR industry.
Complete Coverage: Earned Media Mastery Highlights
Did you miss the 2021 Earned Media Mastery virtual summit? Never fear—we teamed up with PR Week to deliver this free eBook filled with 15 sessions worth of highlights.
Influencer Programs: How to Harness the Power of Influencer Marketing for Your Brand
Influencers have the potential to reach people that media relations and earned coverage can’t. Learn how to build a successful influencer program for your brand or client with this free resource.
The 2021 EMM Mini Guide to Gaining Positive Coverage
Learn how to cut through the noise and get the attention of journalists with this mini guide full of tips and tricks from the 2021 Earned Media Mastery virtual summit.
National Healthcare Media Prognosis: New Survey Reveals Media Trends for 2022
Does the information journalists are asking for match what communicators are charged with promoting? Find out in this month’s webinar from Lisa Arledge Powell and Kena Lewis, APR.
From a Cup of Coffee to the Front Page: Earning Coverage as the Biggest Company No One’s Ever Heard Of
In this webinar, learn Frederik Bjoerndal’s no-nonsense pitching principles that landed the world’s largest—and largely unknown—industrial biology company on the front page of the New York Times.
Empowering Brand Ambassadors Through Thought Leadership
A company’s most valuable assets are its people. In this month’s webinar, learn how to empower employees to become brand ambassadors by building a thought leadership platform.
Pitching The Media: How Do You Measure Up? 2021 Media Relations Survey Report
We recently surveyed over 3,700 PR and communications professionals about their media outreach and pitching habits. Here’s what we learned.
Ready Pivot Pitch: The ‘New Normal’ Playbook for Earning Media Hits
Ready. Pivot. Pitch. Join Robin Beaman and Curtis Sparrer for this month’s webinar on earning media hits in the post-COVID era using the “new normal” playbook.
Everything You Need to Know About Search Engines and PR Strategy
PR can position your clients in places their brand website can’t reach. Chris Dickey is here to help you make sure that your PR also performs in search. Register for June’s webinar.
Newswires 101: Everything You’ve Ever Wanted to Know
Learn everything there is to know about newswires, from what they are to what they do to how you can use them effectively in your media relations strategy.
Content Amplification
You’ve created an amazing piece of content. Now what? Don’t let it gather pixeldust. Learn how to get it in front of the right people and drive results with content amplification.
How to Bolster Your PR Program with Special Marketing Integrations
Brian Metcalf, CEO of GreenRoom, shares his secrets for building successful brand partnerships and Special Marketing Integrations in this month’s webinar.
How to Get Journalists to Open, Click, and Love Your Email Pitch: Second Edition
We looked at the data behind thousands of email pitches to see what worked. Here’s what we found.
Building Off Your Brand: 5 Reasons Why ‘B’ Comes Before PR
To have a successful PR strategy, you must first have a strong brand to set the tone and guide the story. Tonya McKenzie is here to help you build the necessary foundation.
Monitoring a PR Crisis: The Ultimate Guide
Media monitoring plays a vital role in crisis management. Get our full breakdown on how monitoring can help you successfully navigate a crisis.
How to Pitch Broadcast Media: Secrets from a Former TV Journalist
Broadcast media is often cited as the most difficult medium to secure coverage in. Celena Fine, a former TV journalist shares her pitching secrets and first-hand knowledge of the newsroom.
How to Hear a Crisis Coming: 5 Steps for Setting Up Your Media Monitoring Tool
Get practical tips straight from our team of media monitoring experts to employing media monitoring to its full potential during a crisis in 5 simple steps.
Stop, Drop, and Monitor: A Guide to Effectively Using Media Monitoring During a Crisis
You need to be agile during a crisis. So does your media monitoring. This guide is here to help when a crisis strikes by walking you through the 5 steps needed to use media monitoring to weather the storm.
PR Forecasting: Breaking down the need-to-know trends of 2021
What’s in the forecast for 2021? Three top PR pros are here to answer. Join us and Anthony LaFauce, David Landis, and Sarah Tourville for a breakdown of the need-to-know trends.
The Amazing, Incredible, Invincible PR Strategy Checklist
Has PR outlasted its usefulness? We sure don’t think so. Find the tools and tactics you need to be a PR powerhouse in this free checklist.
A News-Making Machine: How Story Hijacking and Trend Intervention can Transform Your Media Relations
What happens when you have the PR pro’s version of writer’s block? Sandra Fathi, President of Affect is here to help you find a solution with two tried-and-true media relations tactics.
Do More With Less: 15 Ways to be an Effective PR Pro on Limited Resources
Public relations often involves making a lot happen with limited resources. Find 15 ways to do more with less in this free guide and workbook.
The 3-Pronged Approach: How to Successfully Amplify Your Story Using a Media Database
Download our free guide today for a step-by-step breakdown on how to successfully amplify your story using a media database.
Media Landscape White Papers
Read our free white papers on the media landscapes for Canada, the United Kingdom, and the United States, meticulously researched by the Agility PR Solutions research team.
10 Ways AI Could Transform PR and Communications
AI isn’t just for the tech industry. Mike Kaput, Director of Marketing AI Institute joins our webinar series to talk 10 ways artificial intelligence is poised to transform PR and communications.
How Influencer Campaigns Can Drive Maximum Impact by Leveraging Data
Measuring the ROI of influencer campaigns remains one of the top cited challenges among PR pros. Jennifer George Caligiuri will teach you how to earn maximum impact.
Virtual Summit: Earned Media Mastery
World-class experts share their secrets for crafting coverage-worthy stories, pitching journalists, and leveraging earned media for big results!
Traditional PR vs. Digital PR: The Quest for the Holy Grail
Claire Reynolds and Dave Endsor of the award-winning agency Tank, take us on a quest to discover the Holy Grail of PR success: combining digital and traditional PR.
Reimagining Together: How Agencies Can Act in Solidarity
Katie Kern and Lee Deas of Agencies Act in Solidarity and Bennett D. Bennett of 600 & Rising share the steps agency leaders can take to advance racial equity within their companies.
Measuring Impact: How to Connect PR Outcomes to Business Objectives
You know how important PR is to business objectives, but does your C-suite? Join Pragya Dubey to learn how to measure and articulate the direct and indirect impact of PR.
The New COVID-19 Approach to Media Relations
Lisa Arledge Powell, President of MediaSource gets candid in this month’s webinar. Lisa shares her personal experience with COVID-19 and how to approach media relations and get your message heard during a global pandemic.
Daily Covid-19 News Briefs
Stay informed, learn how others are preparing, and put yourself in the best position possible to react to breaking news. Covid-19 daily briefs include: general news, economic and industry news, travel news, and human resources news
PR Subject Lines that Get a Yes
Learn how to get producers, bookers and reporters hooked and craving more with just one sentence. Nikki uses real-life examples to show what you should always do and what you should definitely avoid.
Produce like a Pro: Produce your own compelling videos & handle any on-camera interview
Learn how to master the on-camera appearance and produce compelling video content that will impress the media from Paula Rizzo, Emmy award-winning television producer and bestselling author.
The State of PR in 2020 - What You Need To Know
It’s the dawn of a new decade! So what does that mean for the public relations industry? In our annual January panel, we’ve brought together three industry gurus to share their insights on the state of PR going into 2020, and the biggest lessons learned from 2019
Top Media Outlets
Lists of the top media outlets in the US, UK and Canada. The lists are regularly updated by our research team, based on reports released by national auditors. Includes regional US outlets.
5 Lessons PR Pros MUST Learn from the Travel & Tourism Industry
In this webinar, Leah Knepper (VP and Travel & Tourism Lead at French/West/Vaughan) reveals her top 5 PR lessons from Travel & Tourism PR that work in any industry.
PR: The Missing Ingredient for Content Marketing Success
Digital communications consultant Sherrilynne Starkie knows the missing ingredient to get your content marketing the traction it deserves. Sign up to learn why PR is crucial to your campaign’s success.
PR Glossary
Top Journalists
Speaking with Strength: Message & Media
When the media calls or shows up, are you ready to deliver? Red Sky PR founder/CEO Jess Flynn will share techniques to help you own your introduction and hone in on your messages, along with mindset tips to handle whatever comes your way.
Top Influencers
The Essential Crisis Communications Prep Guide & Workbook
Whether you’re starting from scratch or working from existing policies, this e-book will guide you through the steps to creating a bullet-proof crisis communications plan.
Journalists Tell All: What PR Pros Need to Know in 2019
Three journalists tell us in their own words what they’d like PR pros to know about pitching stories and their fast-changing industry in 2019
The Nitty-Gritty of Pitching the Media
In this webinar, you’ll pick up tips on the nitty-gritty of successfully pitching the media including how to research and prepare, how to write a media pitch, and how to follow-up effectively
The Art of Pitching: How to Become a Master
Michelangelo, Caravaggio, Rembrandt and Picasso. They were all masters of their art, but when it comes to the ever evolving “Art of Pitching,” how can you become a master in your own right? Brian Kelley shows us how!
10 Difficult Reporter Questions (and How to Answer Them)
“Mr. Media Training” Brad Phillips shares tips to face the toughest media questions. Prepare for your next media appearance, or to get advice to share with clients or executives.
Like It or Not, Everyone’s a Spokesperson
In this webinar, you’ll learn how your employees can help you reach new audiences and why it’s critical to think of internal communications in the same breath as your external communications strategies.
The Convergence Concept: The End of PR As We Know It
Industry-renowned Gini Dietrich dives into the “convergence concept”, the risk of PR being absorbed by marketing, and how to keep PR alive and thriving
Fanocracy - How-to Harness Passion, Create Fans, and Win Big
In this webinar, you’ll learn how to harness your audience’s passion to create the kind of fandom that can be rocket fuel for your organization’s communications and business strategy.
Real Talk to Sharpen Your PR Business Development Skills
Want to score new clients for you or your PR agency? Shalon Roth, PR agency founder, author, and blogger, shares the keys to winning, keeping, and growing PR business.
What to Do When the Sh*t Hits the Fan
Every organization (yes, even yours) should be prepared with a plan of attack for unexpected curveballs. Get the top tips in crisis communications from industry veteran Ron Sachs.
Ultimate Buyer’s Guide to Media Lists
Considering signing up for a new media list or outreach service? This guide will get you asking the right questions and making the best decisions for you and your organization.
Why Story Trumps Brand: How to Find Your Capital “S” Story
For two generations, “brand” has been the buzzword in marketing and PR. Allow us to introduce you to its more effective successor: Story. With a capital “S”.
Onwards and Upwards: Hottest Upcoming PR Trends of 2019
Are you ready for 2019? You will be after tuning-in to our PR expert panel.
Public Speaking for PR: How to Land Gigs and Get Noticed
Do you use public speaking as a PR tool? Steve Markman shows you why you should and how to land the gigs that will get you noticed.
How To Write a Press Release for Any Occasion (with templates and examples)
A complete guide to press releases: What they are, when to write them, and perhaps most importantly, how to write them (including a custom template)
Media Monitoring, Benchmarking, and Reaching Your Goals
The Right (and Wrong) Ways to Use Influencers for Your Brand
Challenging Our Content Assumptions: 3 Opportunities for Your Comms Strategy
5 Ways to Beat Your Competition with Media Monitoring
Newsjacking: How to Do it Right (and Get Results)
Better Messaging: 5 Tips on Writing Copy That Drives Action
What Journalists Want From PR Pros in 2018
PR Measurement Pays: Connecting Media Coverage to Business Objectives
Contagious: Why Things Catch On
Dr. Jonah Berger reveals the secret science behind word-of-mouth and social transmission and how to apply it to your content.
micro-influencers: a micro-webinar
Monitor, Measure, Evaluate, Evolve
6 Ways to Build Better Campaigns
Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions
How to Identify, Cultivate and Partner with Digital Influencers
