Even though disinformation, defined as deliberately misleading news or information, costs companies millions of dollars a year and has significant consequences for society, few companies are investing resources and helping educate their employees about it. In the...
World Cup Media Coverage Breakdown: Week 3
England vs. France, Messi, and Palestine are at the center of this week’s buzz on Twitter Last week we looked at the top three FIFA players earning the most attention on Twitter. This week, the Media Insights Group (MIG) at Agility decided to delve into the larger...
10 winning PR campaigns from 2022
People are shown up to 10,000 ads a day. With so much digital noise, company messages start to get ignored or hidden by ad blockers, and many consumers feel reluctant to trust advertisements from brands they don’t recognize. To achieve greater brand awareness, you...
World Cup Media Coverage Breakdown: Week 2
Top players trending on Twitter: A special PR Buzz report Last week we looked at what was making headlines off the field of play at the 2022 World Cup. This time, the Media Insights Group (MIG) at Agility wanted to see which players have created the most buzz on...
World Cup Media Coverage Breakdown: Week 1
Human rights at the forefront of FIFA World Cup coverage: A special PR Buzz report We are now more than a week into the 2022 FIFA World Cup Qatar™. A lot has happened in the first seven days of the tournament—goals, saves, and all the other exciting, nail-biting...
Rings or dragons: Who won the fantasy TV throne? A special PR buzz report
Within a couple of weeks of each other this summer, HBO and Amazon Prime released two highly anticipated fantasy TV shows: “House of the Dragon” and “The Lord of the Rings: The Rings of Power” respectively. Aside from being based on books (at least somewhat in the...
What’s the PR Buzz in Entertainment: Summer Reading List
If you’re anything like the writer of this blog (hello!), your summer reading list is probably a mile high and only growing longer as new books with tantalizing covers and mouth-watering premises are released each month. Since most of us don’t have access to a time...
What’s the PR Buzz in Entertainment: July 2022 Report
Too much choice can be debilitating. Yet, every day we are provided with even more options for what to watch, listen to, play, and read. How do you decide where to spend your time? Our Media Insights Team at Agility did some of the heavy lifting for you. Using Agility...
Memorial Day weekend media coverage: Are things looking up for travel and tourism in the U.S. despite record price increases?
It’s been a long two years for the travel and tourism industry. In 2019, the travel and tourism sector contributed 10.3% to global GDP. In 2020, it was 5.3%. While that increased to 6.1% in 2021, international travel was still 72% below 2019 levels according to the...
Alternative angles and doublespeak: How the Russia-Ukraine war is being talked about in Russian vs. Western media
The Russia-Ukraine war is the dominant news story globally, and there is a general understanding that the war is being covered differently in Western media compared to Russian media. The Media Insights Group at Agility PR Solutions prepared this special report to...
Oscars Buzz: The Media Insights Group at Agility PR Solutions Predicts this Year’s Academy Award Winners
Grab your tuxedoes, ready your red carpet gown, and prepare your speech, the 94th Academy Awards are airing Sunday, March 27! Our Media Insights Group wanted to make some educated predictions about who would win the coveted golden statues by analyzing which nominees...
#CES2022: Who earned the most CES buzz on Twitter?
CES, “the most influential tech event in the world”, attracts tens of thousands of attendees and a whole lot of attention every year. Since 1967, the Consumer Technology Association event has been the launching pad for many exciting innovations which have...