PR News Archive
The AI trust gap remains brands’ biggest consumer obstacle: 8 in 10 businesses say AI adds value, but 4 in 10 consumers are fearful about its future
Digital trust in all its forms has grown into a huge black cloud for brands and businesses over the past year, and AI, amid all its power and promise, is only adding fuel to that fire. Companies, as we know, have stopped at nothing to get Generative AI integrated in...
Ethical communication in the digital age: Best practices for building trust and credibility
A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training. Considering we’re now in the...
Accessibility hits a roadblock: Companies are prioritizing inclusive design more than ever but lack the resources to make further progress
Global Accessibility Awareness Day is later this week on May 16, and with large-scale legislation now in place, web accessibility should be plateauing based on the established requirements. Web designers are prioritizing accessibility when developing their digital...
Comms toolbox: 7 AI video editors that can boost your PR campaigns
Are you among the one-third of marketers who don’t use videos in their marketing strategies because it's too time-consuming? Or are you among the group of marketers who use videos in their PR campaigns but are looking for faster ways to create and edit them? Well, I...
ICYMI: Bulldog’s Top 10 most popular posts from April
As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building...
Email marketing metrics: Key indicators for success and how to leverage them
Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By...
4 ways digital communication tools are shaping brand narratives
In the digital age, communication tools aren't just a necessity; they're a game-changer for your brand's narrative. From enhancing customer engagement to reshaping how brands tell their stories, these tools are pivotal! Let's explore four distinct ways these digital...
PR research: Healthcare brands are prioritizing multichannel marketing programs to grow awareness and customer base, Matter survey finds
New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service...
7 B2B email marketing campaigns to inspire you in 2024
B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. When you're a business reaching out to people in other organizations, it's important to remember that you're not just communicating with customers, but...
Disconnect found in the tech industry between aspirations and proper planning for AI and sustainability
Like many other industries, executives and engineers at technology brands and businesses around the world are optimistic about artificial intelligence and sustainability as broad concepts—but new research from hardware manufacturer TE Connectivity finds there is...
Blockchain buzz: Crafting effective media strategies in the age of digital currencies
The advent of blockchain technology has introduced a new dynamic to the field of public relations, offering professionals innovative tools to enhance their media strategies. With the capability to execute transparent and secure transactions, blockchain is rapidly...
Trust me, your team is not trained for PR measurement: Here’s why it’s a job best left to the pros
As a PR professional, I have witnessed the evolution of PR measurement manyfold over the last 10 years. Today the conversation is not about trying to show the value of measurement, but rather which metrics and what measurement programs are best for a given objective....